Frank Biemans


Nike TheFilmRoom

6 februari, 2012
Inspiratie / Video / Weblog

Dope!

The Film Room is part green screen, part half court, 100% education. Kids watch a pro performing a signature move, and with the help of Nike coaches, analyze each step. Next, they try to perform the move themselves on the half court. As they perform the move, HD cameras capture their movements and a custom-built algorithm breaks down each frame. Within minutes, participants receive a personalized 18 x 24” Nike Basketball poster, starring themselves.